NEW YORK, January 7, 2003 -- Beth Llewelyn of Nintendo of America Inc. introduces the newly announced Game Boy Advance SP, featuring a new illumination feature and sleek flip-screen design to attendees at a New York press conference this morning.

NEW YORK, January 7, 2003 -- Chris Campbell of Nintendo of America Inc. unveils the new features of the Game Boy Advance SP including the rechargable Lithium-Ion battery which provides 10 hours of continuous game play on a three hour charge. The number of hours increase to 18 hours with the Front Light turned off.

NEW YORK, January 7, 2003 -- Press conference attendees get first-hand game play time with the new Game Boy Advance SP. Available March 23, 2003 for an estimated retail price of $99.95, the system is the most distinctively stylish, compact and portable Game Boy system ever.